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We find one company in a given service industry to work within a market area. The market area is broken down by zip code. It can be one zip code or two hundred zip codes. Any prospect that dials your 800 number from your market area will ring directly into your office. That's right, it rings to your office just like they were dialing your direct telephone number. This vanity telephone number is a great tool! But it's just that, a tool. The owner of 1-800-FLOWERS purchased a failing florist for $9,000,000 just to acquire the rights to the vanity telephone number. In conjunction with the proper advertising, the buyer understood the profit potential of the telephone number. The seller didn't. Even though the numeric version of 1-800-FLOWERS was available since the inception of 800 numbers, it took advertising to make it a household name.
The short-term goal of the association is to immediately begin getting new customers through direct response marketing. The member will implement the local marketing campaign to gain thousands of exposures daily. Marketing is numbers. The more exposures... the more sales. The long-term goal is to gain national awareness. Why do our national competitors do so well? Is it because they provide better service? No. They have name recognition. The goal in the future is that when someone thinks of Tree Care / Service they think of the 800 number, and when companies advertise nationally prospects subconsciously think 1-800-ARBORCARE! It will happen. Imagine hundreds of independently owned junk removal companies that provide excellent service and have name recognition. Wow! If you want to be a part of this national network, call today before someone else gets your market.
In addition to the marketing and advertising services, members also receive personalized marketing support and access to our full service direct mail program. Our many years of experience in running service companies will allow you to overcome costly mistakes. Use us to help generate ideas or to gain insight into specific marketing questions. We are just a phone call away. Our full service direct mail program makes your mailings easy, cost-effective and consistent. Imagine making a call and your personalized direct mail pieces are mailed that week. |