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Your membership in the association of your choice entitles you access to premier marketing programs. Whether you wish to add fifty or five hundred new customers over the next year, we can help you get there.
Our marketing campaigns are broken up into local and national campaigns. The local campaign includes a systematic referral program, a comprehensive local advertising campaign and proactive sales campaigns. The national marketing campaign consists of web-based promotions and a national network of members that are signing, promoting and advertising the 800 numbers in all their advertising!
What is our best lead? What lead is the easiest to close? What lead is the least expensive? A referral. This is why customer-based marketing is so important. Our referral program has two goals, to help our customers have immediate recall of our 800 numbers and to use direct response tools to remind and influence them to refer friends. It is very important that when a neighbor asks your customers who they use, that they say, "just call 1-800-YOUR-NUMBER." If on the other hand your customers says, "Call ABC Services" the prospect will go to the Yellow Pages and call three of your competitors. It's this simple! Consistently remind your customers that you appreciate referrals, and train them to remember your 800 number.
Implement exclusive marketing programs to help get your telephone ringing! This campaign is about getting
in front of prospects as inexpensively as possible. The more exposures... the more calls... the more sales! Choose from pre-printed Intersection Signs, Vehicle Signage, Door Hangers, Uniform Patches, Home Show Banners, Refrigerator Magnets and more!
A piece of the marketing puzzle is using the World Wide Web for advertising. Members receive their own web page that includes their logo, services offered, contact information and more. Prospective leads who request information are automatically emailed to the local member to ensure prompt attention. This site is marketed heavily with major search engines to increase overall exposure. If you have a web page already we will link it to your web page and provide you with more visits. Web Based Referral Marketing is also a big part of the web marketing campaign. Your customers will be able to refer their friends and neighbors online and you will be able to track those leads online, too. Cyber marketing has never been easier!
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